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Vol. 11, Issue 5 (2022)

An economic analysis of marketing of cashew nut (Anacardium occidentale) in Srikakulam district of Andhra Pradesh

Author(s):
Bathula Sasi Pritam, Metla Mounika and Shaik Rubeena Yasmin
Abstract:
The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of Cashew nut in Andhra Pradesh. The study was carried out in the Srikakulam district of the state. A multistage sampling technique was employed to select the market functionaries from whom information was collected using structural questionnaires from the different marketing channels. Channel -1 Producer-Consumer, Channel -2 Producer –Trader- Retailer – Consumer, Channel-3 Producer- Cooperatives-Wholesaler-Retailer- Consumer. Then the data is analysed using the tabulation method along with a statistical tool.
Pages: 757-760  |  298 Views  85 Downloads


The Pharma Innovation Journal
How to cite this article:
Bathula Sasi Pritam, Metla Mounika, Shaik Rubeena Yasmin. An economic analysis of marketing of cashew nut (Anacardium occidentale) in Srikakulam district of Andhra Pradesh. Pharma Innovation 2022;11(5):757-760.

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