Vol. 11, Issue 6 (2022)

Author(s):
Harshit Kumar Lodhi, Dorcus Masih, Chitra Sonkar and Rushikesh Handibag

Abstract:
India is a major oil seed producing country. Edible oil is one of the basic and important ingredients traditionally used by all people for all food items and is essential for everything that is cooked. The market is flooded with various kinds of edible oils. Such as groundnut oil, soybean oil, coconut oil, sunflower oil, mustard oil, etc. Consumers are becoming more aware of quality, and they are also becoming more health-conscious, which has resulted in the introduction of refined oils. An important characteristic of the Indian edible oil consumption pattern is the variation in preferences across regions, driven by taste and availability. The present study was based on quantitative methodology through conducting a comprehensive survey of consumers in order to understand the role of brand awareness, health attributes, sensory, price, packaging and consumption of edible oil in India. 110 participants, comprising of students, service people, housewives, and business owners from different locations in Uttar Pradesh and Madhya Pradesh, took part in the survey on edible oils. It was found that according to the survey in the Impact of Brand Awareness on Consumer Behavior of Edible Oil, the higher majority of respondents Fortune, was 30.9% and fortune soya bean was 55.5%. It was found that according to that survey which is response to consumption patterns for different varieties of edible oil, 55.5% preferred soya bean oil, 20.9% of respondent’s preferred sunflower oil, 8.2% of respondents preferred vegetable oil, 6.4% of respondents prefers mustard oil and 4.5% preferred olive oil.