Vol. 11, Issue 12 (2022)

Author(s):
PN Puram, AT Shinde, BC Andhare and AS Gajbhiye

Abstract:
Present experiment was undertaken to study the marketing pattern of broiler birds. In this study seven producers, sixteen wholesalers and seven retailers were selected randomly for interview and thus the total sample size became 30. Out of 30 broiler farmers 8 farms from Murud, 2 from Shelu,7 from Shirala,3 from Dhanegav and 10 from the highway of Ambajogai in Latur tehsil were selected.Result showed that, In Channel-I net price received by the producer was high (86.76 percent) for large broiler farms. 75.75 and 82.29 percent for small and medium farm, respectively. In channel-II the net price received by the producer was found highest (89.77 percent) for large size group of farm and 85.19 percent and 75.86 percent in medium and small size group of farm, respectively.Study indicated that among the all three channel the net price received by the producer was highest in channel III which is about (97.16 percent) in large size group of farms followed by medium (96.38 percent) and small (94.69 percent).