Vol. 11, Issue 12 (2022)

One of the most adaptable developing crops, maize can grow in a variety of agro climatic settings. Because it has the largest genetic yield potential of all the cereals, maize is referred to as the "queen of cereals" internationally. A multistage sampling design was used for the current study. 60 Maize growing cultivators from the Aurangabad region were chosen for this study. With regard to marketing study, three types of marketing channels were determined viz, (Channel-I) Producer-Consumer, (Channel-II) Producer-Retailer- Consumer) and (Channel-III) Producer-Wholesaler-Retailer-Consumer). The result revealed that, the average maize farm was 0.66 hectares. It was clear from the result that, maize production on farm was 59.14 quintals. It was also observed that, the quantity of maize retained for home consumption was 3.01 quintals. Quantity of maize sold through channels-I, Channel-II and channel-III were quintals per farm 12.41, 18.92 and 24.80 quintals, respectively. Total marketed surplus was 56.13. It was observed from the result that, the highest quantities of maize were marketed through channel-III. With regard price spread study, three types of marketing channels were determined in which highest price spread seen in Channel III (427.09) followed by Channel II (293.26) and Channel I (58.08) respectively.