Vol. 11, Issue 12 (2022)

Author(s):
RM Dhuppe, Dr. AT Shinde and LM Jadhao

Abstract:
The study was conducted to assess the marketing of buffalo in Naigaon, Loha, Biloli, Nanded livestock markets in Nanded district of Maharashtra state. The data regarding marketing of buffalo was collected through personal interview of 10 sellers, 10 buyers, 10 brokers of each market. During study of buffalo marketing in selected four markets of Nanded district, (40% sellers and 42.5% buyers preferred to purchase Marathwadi buffalo. However (27.5% sellers) and (37.5% purchasers) preferred to Murrah buffalo because there was special demand for Marathwadi and Murrah buffalo. Majority of buffalo sellers (40%) and purchasers (35%) sold and purchased at the age of 4 to 5 years. (47.5%) of sellers expected need of brokers to search customer while (40%) buyers need broker to fix the appropriate price of buffalo. (65%) buffalo sellers in Nanded district brought buffaloes on the day of market while only (35% sellers) brought buffaloes on previous day of market. Majority (47.5%) sellers and (35%) purchaser sold and purchased buffaloes through channel I.