Vol. 11, Issue 12 (2022)

All India Radio (AIR) & KVK, Sadhana Radio Station has started preparing and broadcasting of their own agricultural programme. They are broadcasting different agricultural information. They are broadcasting different agricultural information programmes such as Krishi Ghadamodi at 8.25 am to 8.45 am and 6.30 pm to 6.45 pm at every day and KVK Happening 6.45 pm every Thursday. Also agro advisory send on the basis of the weather forecasting, a message is prepared by a team of Scientists Krishi Vigyan Kendra Durgapur, Badnera, Amravati and sent to social media such as State Agriculture Departments, NGO's of district, Newspapers, E-Mails, Text Messages, WhatsApp, Facebook, Voice Messages, Agriculture colleges and Extension networks of district and blocks on every Tuesday and Friday.

The study was undertaken in Amravati district of Maharashtra. The agro-met Advisory Bulletin may be broadcasted twice in a week and may be repeated 2 to 3 times in a day for better implementation. Also feedback was taken in every fortnight for improvement of service. DAMU reach near about 80 percent villages. ICT tools of agro-met Advisory Bulletin may be continued as it plays an important role in planning the farm operations and their management.