Vol. 12, Issue 1 (2023)

Author(s):
Ankur Saxena, Gayatri, Rajendra Prasad and Ashutosh Singh

Abstract:
“Basmati” is long grain aromatic rice grown for many centuries in the specific geographical area, at the Himalayan foot hills of Indian sub-continent. Basmati rice is unique among other aromatic long grain rice varieties. Basmati rice is possessing unique grain, cooking, eating and digestive qualities. Hence, majority of people in the country and abroad have developed liking for basmati rice. India is the world’s largest producer of aromatic and premier variety basmati rice. Apart from India all the major rice growing countries have their own traditional and evolved basmati varieties other leading countries are Pakistan, China, Indonesia, Philippines, Thailand and Vietnam. Gulf region remains the major markets for Indian basmati rice and inside Gulf, Saudi Arabia accounts for the major chunk of basmati imports from India. Pakistan is the sole competitor for India in the international market for basmati rice. India being the big player in basmati export, the product’s competitiveness has not been thought of so far. Export competitiveness is related to the country's ability to compete within export markets, maintain economic growth and employment. The demand for the increase in export competitiveness mostly is based on the necessity to consider the globalization challenges, affecting the competitiveness, and apply adequate decisions regarding to the increase of export competitiveness.