Vol. 12, Issue 3 (2023)

Author(s):
Bhavini B Patil, Suma Hasalkar and Geeta Chitagubbi

Abstract:
The growing environmental concern amongst the public has demanded organizations, businesses and individuals to be responsible and conscious in their everyday activity not to cause any harm to the environment. Most environmental problems are caused by the way people living and continuously damaging the environment. The study was conducted with the aim to assess the knowledge, attitude and practices among the urban consumers towards green cosmetics. The exploratory research design was adopted to conduct the study. The data was collected from 300 educated consumers from the urban areas of Dharwad and Belagavi district. The data was analyzed by using frequency, percentage, mean and ‘t’ test. The results revealed that majority of the consumers belonged 22-29 years of age group and more than half of the consumers selected for study were graduates. With regard to occupation one third of the consumers selected for the study were students, followed by unemployed and self employed consumers. Majority of the consumers had medium family income of rupees 7,380-51,780 per month. Maximum number of the selected consumers belonged to upper middle socio economic category. The female consumers had better knowledge about green cosmetics, male consumers had favourable attitude (17.85) compared to female consumers, female consumers had better practices compared to male consumers. The knowledge of the consumers will help the policy makers to develop the product and services based on the genuine need of the customers.