Vol. 12, Issue 3 (2023)

Author(s):
Raju Choudhary

Abstract:
The present investigation was carried out in Jaipur district of Rajasthan with a view to studying the Marketing costs of green chilli grown under polyhouse and normal field condition. Total marketing cost in selling of green chilli was higher in channel-I (₹ 457.51 per quintal) followed by channel-II (₹ 453.65 per quintal) due to the involvement of intermediaries in the marketing process. In case of normal field condition farmers the total marketing cost in selling of green chilli was higher in channel-I (₹ 403.95 per quintal) followed by channel-II (₹ 398.65) due to the involvement of intermediaries in the marketing process. In channel-III total marketing cost accounted to be ₹ 59.01 per quintal.