Vol. 12, Issue 3 (2023)

Author(s):
Farhana Begum, Dr. P Radhika, D Srinivas Reddy and Dr. A Meena

Abstract:
Natural dyes are extracted from natural sources such as roots, stems, leaves, flowers, barks and fruits. Due to rise in concern about the environment pollution and carcinogenic properties of many synthetic dyes, natural dyes are gaining importance. Hence, the present study was conducted in Hyderabad in order to find customer’s preference for natural dyed textiles and their price sensitivity levels. Primary data was collected from customers of natural dyed textiles using structured schedule. The data collected was subjected to various analytical tools like Descriptive analysis and price sensitivity analysis. Analysis of demographic characteristics of natural dyed textiles customers reveals that, majority of the natural dyed textile customers (63 per cent) are females and majority (45 per cent) of customers belong to upper-middle class having a monthly household income between Rs. 80,000 to 1 lakh rupees per month.