Vol. 12, Issue 3 (2023)

Karnataka is the potential Areca nut growing state in the country. As per data of 2018-19 Karnataka holds 464582 hectares of area with annual production of 620348 MT. In the State Tumkur district is a leading and highly depending of plantation crops (coconut and Areca nut). In this context present study planned to worked out the major marketing channels and constraints involved in marketing of Areca nut as a broad objective. The study finds that in studied areas three major marketing channels for Areca nut were used. In all the three channels a lot of market intermediaries were found involved during marketing of the produce. The study further observed that the price spread was higher in channel 3 (Rs. 48468.76) due to large number of middlemen involvement. The producers ‘share in consumer rupee was recorded higher in channel 2 (50.26%) & also higher market efficiency (2.06) in this channel. It was identified that in all three marketing channels processors are involved in secondary processing. The study finds some of the powerful constraints i.e. middlemen, lack of technical knowledge, improper infrastructure and price fluctuations in marketing of Areca nut. Hence, the study has suggested to improve the marketing system in the study areas and growers able to get the expected price for their produce.