Vol. 12, Issue 3 (2023)

Author(s):
Nikita H Badarkhe, VG Atkare, Harsha S Mendhe, Kavita R Kadu and Shreya S Gawande

Abstract:
The present investigation entitled “Consumption pattern of milk and milk products in Akola city" was undertaken according to socio-economic status of the consumers to study the consumption pattern of milk and milk products. The investigation was based on the family data collected through household survey in the various municipal wards of Akola city. The data were collected from 20 colonies, 2 colonies were selected from each ward and 2 wards were selected from each zone of Akola city. The total number of 200 families was interviewed for the study. The findings indicated that majority of consumers were of middle age (26.76%) having higher education (44%) with lower income (44.50%). Most of the consumers (70.50%) have nuclear family belonging to service sector (44.00%). Consumer having liking for buffalo milk (64.42%) during morning and mostly consumed as tea/coffee and whole milk (39.00%). In occasional consumption of the milk products curd was found to be the most popular product in study area (69.00%) followed by paneer (48.50%).