Vol. 12, Issue 3 (2023)

Author(s):
Shobha Kasar and Rajeshwari M Desai

Abstract:
A study on factors influencing on buying behavior of consumer towards parachute hair oil in Dharwad district Karnataka, Objective of this study, to know the consumer buying pattern towards of parachute hair oil. The sample of the study comprises of 30 students, data collected from five colleges of Dharwad district. The questionnaire method was used to collect the data. Appropriate statistical techniques like percentage, frequency was used to analyze the data. The findings of the study revealed that, Parachute, Jasmin and Almond oils were available in all the shops. These types of oils were more frequently sold in all the shops. Among hair oil varieties Jasmin and parachute hair oils were available in all the shops in various quantity and it is observed that TV advertising has a deep impact on the minds of consumers, out of cent of respondents, 46.6% of students were consider the factor traditional use. Out of 100% respondents preferred parachute hair oil if not availability of oil then 43.3% and 33.3% of respondents preferred Jasmine and Advanced hair oil,43.3% of the respondents were getting the benefits for healthy hair by using hair oil, 54% of respondents satisfied with hair oil and 57% of respondents were having good opinion about hair oil.