Vol. 12, Issue 3 (2023)

Author(s):
Jyoti Tiwari, Sadhna Singh and Shweta Chaudhary

Abstract:
The present study was conducted to collect information regarding fast foods choice among college students. Faizabad district was purposively selected for the study. Two colleges namely Chandrabali Singh Urmila Mahavidyalay, Shivnagar, Kumarganj – Faizabad from rural area and Saket P.G. College, from urban area Faizabad were selected for the study. A sample of 260 college students 130 each, were selected from two colleges. Information regarding age, sex, caste, family composition, education and economic status of the family and specific information regarding fast food choice, type of fast food liked, reason for consuming fast food, opinion of respondents about fast food etc. were gathered through self-structured questionnaire. In this study the majority of respondents were belong to general category (33.84%). Study also reveals that majority (71.92%) was enjoying fast foods and most of the respondents were belong to vegetarian category. Delicious taste, attractive presentation and low price attract the respondents to consuming fast foods. In case of their preference of fast foods majority of respondents in rural area like chaat (30.76%), samosa (29.23%), chole-bhature (18.46%), burger (30.0%) etc. On the other hand, in urban area the majority of respondents like kachorie (23.84%), samosa (22.30%) followed by chole-bhature (13.84), burger (28.46%).