Vol. 12, Issue 3 (2023)

Author(s):
DA Nithya Shree, Shiddappa Honnihalli and Vaishnavi P

Abstract:
Drama is a type of literature that is written for the purpose of being performed in front of audience. This type of writing is written in the form of a script, and the story is told through the lines of the characters played by actors. Drama makes a lesson more active, engaging and meaningful for readers and enhances critical and creative thinking skills, thus help readers to formulate and express ideas and opinions. Keeping the above in view, the comparison of drama format through audio and print media is designed to communicate new practices to dairy farmers. The study was conducted in Dharwad district of Karnataka state during 2017-18. Dharwad taluka was purposively selected for the study as the Krishi Community Radio Station situated at Dharwad covers only Dharwad taluka. The study was conducted in two stages with a sample of 120 farmers. The first stage was to identify the needs of dairy farmers. In the second stage pre - post experimental design was used for the study. Then the knowledge gain by print and audio formats was compared with the help of ‘t test’. The study revealed that both print and audio format dramas on animal husbandry practices had significantly increased the knowledge of dairy farmers. But in comparison print drama has made more impact than audio due to the advantage of reusability. Hence based on the situation and availability of resources dramas in any format can be used for effective transfer of knowledge.