Vol. 12, Issue 3 (2023)

Author(s):
Bhavini B Patil, Suma Hasalkar and JS Sonnad

Abstract:
The growing environmental concern amongst the public has demanded organizations, businesses and individuals to be responsible and conscious in their everyday activity not to cause any harm to the environment. Most environmental problems are caused by the way people living and continuously damaging the environment. The study was conducted with the aim to assess the practices among the urban consumers about green products. The exploratory research design was adopted to conduct the study. The data was collected from 300 educated consumers from the urban areas of Dharwad and Belagavi district. The data was analyzed by using frequency, percentage, mean, ‘t’ test, modified chi-square and correlation coefficient. The results revealed that majority of the consumers belonged 22-29 years of age group and more than half of the consumers selected for study were graduates in urban. With regard to occupation one third of the consumers selected for the study were students, followed by unemployed and self-employed consumers. Majority of the consumers had medium family income of rupees 7,380-51,780 per month. Maximum number of the selected consumers belonged to upper middle socio-economic category. There is not much difference in practices of consumers with regard to general green products. With regard to energy conservation, female consumers had better practices compared to male consumers. The consumers showed better practices towards green food products Male and female consumers had almost similar practices towards green food products. Gender wise comparison reveals that female consumers showed better practices compared to male consumers towards green cosmetics. With respect to practices of the consumers towards eco-friendly textiles, male consumers had better practices than female consumers. The practices of the consumers will help the policy makers to develop the product and services based on the genuine practices of the customers.