Vol. 12, Issue 4 (2023)

Author(s):
Vinay Kumar Singh and Dheerendra Kumar

Abstract:
This research paper aims to explore the sources of information, education, and communication (IEC) activities about the Swachh Bharat Mission in Hadoti region of Rajasthan. The Swachh Bharat Mission was launched in 2014 with the aim of creating a clean India by 2019. The paper investigates the various channels used by the local government, non-governmental organizations, and other stakeholders to disseminate information about the program. The study employed a mixed-methods approach, combining surveys and interviews with residents, local government officials, and representatives of NGOs. The findings show that while the local government was the primary source of information about the Swachh Bharat Mission, NGOs played a crucial role in disseminating information through innovative IEC activities. The study also identified the challenges faced in implementing IEC activities and suggests strategies to improve the effectiveness of such activities. The paper concludes that effective IEC activities are essential for creating awareness and mobilizing communities towards achieving the Swachh Bharat Mission's objectives.