Vol. 12, Issue 4 (2023)

Author(s):
Arjun Reddy NR and K Nirmal Ravi Kumar

Abstract:
e-NAM is envisaged as a pan-India electronic trading portal, which enables the farmers to realize best possible price. In this study, determinants of e-NAM market participation, e-NAM market participation intensity, problems faced by the farmers transacting chilli (dry) in Guntur district of Andhra Pradesh are investigated and relevant suggestions were provided. Simple random sampling was employed to draw sample of 60 farmers, out of which 30 farmers are transacting their produce through e-NAM and 30 farmers who do not transacting their produce through e-NAM. Probit regression model was used to identify the factors affecting the e-NAM market participation. The participation of farmers in e-NAM was significantly affected by experience, education, distance, source of price information, training received, transaction cost. Tobit regression model was used to find the factors affecting the e-NAM market participation intensity. The intensity at which the farmers participate in e-NAM was significantly influenced by price, source of price information, awareness on quality measures, training received, transaction cost. The main problem faced by the farmers participating in e-NAM is More involvement of middlemen. The findings generally suggest to develop a mobile app in the local language, strengthen e-NAM markets, linking all e-NAM markets with WDRA, mechanization of the activities.