Vol. 12, Issue 4 (2023)

Author(s):
Vedprakash Jaisawal, Ajay Kumar Gauraha, MR Chandrakar and Rohit Kumar Sahu

Abstract:
Floriculture is the branch of horticulture that deals with the cultivation of flowering and ornamental plants for sales or for use as raw materials in cosmetic industry. Floriculture is emerging a fastest growing sector in many countries, in India this sector blooming rapidly, many states of the India performing at its best, states like Kerala contributes 16.5%, Tamil Nadu contributes (13.3%), Karnataka (11.4%), Madhya Pradesh (11.1%) and Uttar Pradesh (7%). About Rs. 771.41 crores of floriculture products was exported in the year 2021-2022. Area under floriculture in Chhattisgarh was 13089 hectare. Out of that total production of flower was 229868 MT, out of which 170348 MT was cut flower and 59521 MT was loose flower. For the study Raipur city was selected. Data was collected from 30% of the total respondent’s i.e 10 number of respondents. Both primary and secondary data was collected during the study. The study resulted that the economics of bouquet was found profitable in case of large bouquet and total variable cost incurred was found to be Rs. 500.06 per bouquet, net return was found to be Rs. 1504.94 and B:C ratio was found to be 1:3.01. In case of Marigold garland the total variable cost incurred in one large sized garland was found to be Rs. 49.60, net return was found to be 60.40 and B:C ratio was found to be 1:1.22, which revealed that the large size marigold garland was more profitable than the small one. Economics of wedding garland was revealed during the study and it was found that the Rose wedding garland was more profitable than the Mixed flower wedding garland in the study area. The total variable cost incurred in the Rose wedding garland was found to be Rs. 615.21, net return was found to be Rs. 919.79 and B:C ratio was found to be 1:1.50. However, in case of Mixed flower wedding garland the cost of making was found to be Rs. 469.71, net return was found to be 550.29 and B:C ratio was found to 1:1.17. The economics of car decoration of large package was found more profitable than the small and medium size package. The economics of car decoration of large package was found to be Rs. 2140.00, net return was Rs. 4735.00 and B:C ratio was found to be 1:2.21. Overall the profitability was found more on large package car decoration.