Vol. 12, Issue 5 (2023)

Author(s):
KB Didore, DT Undratwad, VG Atkare, MK Rathod and Bhavana R Wankhade

Abstract:
The present study entitled “Consumption pattern of milk and milk products in Jalna”. Primary data of the present investigation were collected from 200 household by personally interviewing survey the head of each household from Jalna city in Maharashtra state. Milk consumption in middle age was found to be highest (25.37%) and children age groups (16.63%). Large portion of consumers (53%) had annual income between Rs. 2,00,000-3,00,000 and lower in category (20%) above Rs. 3,00,000. It was further observed that 89 percent of consumer had nuclear family and 11 percent of joint family. Most of the consumers had liking for cow milk (54.21%) with (57.26%) prefer to consume milk in morning hours. Per capita milk consumption in study area was 135 gm/day found to be less than recommended standard 300 gm/day. In relationship with other highest number of consumers (43%) were servicemen followed by business group (32.50%). Mostly milk consumers purchase milk through home delivery (31%) and lowest in Government milk scheme (6%). Consumers preference for milk products vary for different age groups. The study concluded that the income and family size are most important factors while studying on consumption pattern of milk and milk products and both have wide impact but there is need to be undertaken deep studies with other socio- economic factors like age, education, occupation etc.