Vol. 12, Issue 5 (2023)

Author(s):
Anjali Parmar and Ajinkya Sanjay Deshmukh

Abstract:
This research focused on Techno-economic analysis of plain cookies and coconut cookies production. The market demand of cookies increases annually in India. The industry saw a number of product launches in the premium end of the market. National and regional players launched premium cookies with in an existing brand name. Britannia industries’ launch of premium Good day fresh bake cookies is a good example. The main consumers of cookies are families especially in urban and semi-urban areas. Besides, hotels, restaurants, canteens, army establishments require cookies in significant quantities. Indian consumers are clearly moving towards premium cookies. This shows that cookies and sandwich biscuits will continue to perform well in future. These categories are expected to see more product launches over the forecast period.