Vol. 12, Issue 5 (2023)

Author(s):
Alok Kumar, Dr. Sanjay Kumar and Madhusudan Tiwari

Abstract:
The study was designed with the prominent objectives to evaluate marketing cost, marketing margin, and marketing efficiency in the study area. Primary data were collected from 120 mushroom growers living in 7 randomly selected villages of purposively selected one block of Katihar district. The respondents were grouped into three categories, small, medium, and large on the basis of their production. The secondary data were selected from various sources like journals, newspapers, government officials, etc. It was observed that the total production of mushrooms for small, medium, and large farmers was (0-50) kg, (50-100) kg, (and 100 and above) kg. The marketing cost of per kg of mushroom in channel 1^st was Rs. 3.25/kg and in channel 2^nd was Rs 4.54/kg.