Vol. 12, Issue 5 (2023)

Author(s):
Vaitheeswari S

Abstract:
The study aims to assess the Impact of Sustainable Sugarcane Initiatives (SSI) in Tiruvannamalai district. The data was collected from 120 sugarcane growers during 2017.The ex-post facto research design was used for the study. The study was revealed that among direct impact majority of the respondents increased yield was first ranked. Increased income was second ranked. Among indirect impact of economical impact that majority of the respondents had increased their savings was ranked first with an RBQ value of 90.50. Cultivation of additional crop and also allied activities was ranked second with an RBQ value of 88.83. Social impact of increased organizational participation like farmer’s association, Youth club etc., seen and ranked first with RBQ value of 84.50. Increase in the opinion leadership was ranked second with RBQ value of 69.16.In Personal impact majority of the respondents had more outside contact was ranked first with an RBQ value of 92.00 followed by more opportunity to know about the technologies were ranked second with RBQ value of 88.16. The subsidy given for adopting the SSI technologies, technological interventions trainings and demonstrations conducted by Department of Agriculture and agricultural scientists, success stories of fellow farmers were the contributing factors for the increased impact level.