Vol. 12, Issue 5 (2023)

Author(s):
G Dwithi and Dr. M Rama Devy

Abstract:
The aim of this study is to develop an attitude scale for Integrated Call Centre (ICC). The purpose of scale construction is to create a schedule that measures a theoretical variable quantitatively. The attitude scale was created using the Likert's summated rating approach. After reading the literature, a total of 20 statements were chosen and distributed to farmers in non-sample areas of Andhra Pradesh for their perspectives on ICC. The statements were then formed using the Likert Summated Rating Scale approach, and 17 statements were maintained on the final scale based on the 't' value achieved for each statement. The precision and regularity of the findings are indicated by the scale's reliability and validity. With future changes, this scale could be used to assess farmers' attitudes outside of the research region.