Vol. 12, Issue 5 (2023)

Author(s):
Dr. Namera Thahaby, Dr. Abdul Hai Bhat, Dr. Afzal Hoque Akand, Dr. Syed Akram Hussain, Dr. Islamuddin Shiekh and Dr. Syed Shanaz

Abstract:
Jammu and Kashmir is the country’s largest fine wool producer. In 2018-19, it produced 74 lakh kg of wool, accounting for 18.1 percent of the country's total wool production. However, due to a lack of wool processing facilities, nearly all the wool produced in Jammu and Kashmir is exported to neighbouring states for processing/value addition which is being imported back into J&K at higher rates. The data was collected by interviewing different actors. A total of 270 producers, 10 middlemans, 10 wholesellers & 4 processors were taken. The study revealed in Kashmir region marketing channel involved a number of channels & not just a single channel. The marketing channels are limited to producers, Middlemens, Wholesellers & processor. The highest mode of sale was from channel-I 85%. The total marketing cost was highest in channel-IV Rs 64.The net price received by producer was highest in Channel-II Rs 23.25 again producers share was highest in channel-II Rs 11.20 and marketing efficiency was 3.84.The wools marketing for actors are non-competitive due to existence of weal oligopolistic market. Producers suffered a loss which suggests they have less bargaining power as compared to other actors.