Vol. 12, Issue 5 (2023)

Author(s):
Vasupriya Parashar and Asha Godawat

Abstract:
The study was conducted in randomly selected four villages of Girwah panchayat samiti of Udaipur district, Rajasthan with the objective to study the utilization of communication channels by rural youth of Udaipur district. The total sample consisted of 120 rural youth in between the age group of 15-24. An interview schedule was prepared by the investigator and interview technique was used for data collection. Frequency distribution and percentage were used for analysis of data. All most all the communication channels were available in the investigation area except cooperative societies, KVK, e-choupal, youth club, adult education centre and NGO out of them newspaper was utilized the most by the female and male (84.17%) from print media, followed by television (91.53%) from broad cast media, mobile phone from electronic media (91.17%), friends and family (97.50%) from interpersonal channels, e- mitra (75.83%) from formal channels and temple (86.55%) from informal channels. Regarding utilisation of communication channels, frequency of use of communication channels reveals that cent percent of the female and male rural youth utilized mobile phone most frequently, followed by family (94%), television (71%) and newspaper (62%) whereas majority of the respondents do not utilized brochure, magazine, leaflet, radio, computer with internet and telephone, ration shops, mahila mandal, SHG, educational tour, exhibition, meeting and campaign. Majority of the male and female respondents receive information through e-mitra once in a week and more than half of them visit temple once in a week.