Vol. 12, Issue 5 (2023)

Author(s):
S Ramalakshmi Devi, Dr. PV Sathya Gopal, Dr. B Vijayabhinandana, Dr. V Srinivasa Rao and Dr. K Srinivasulu

Abstract:
Attitude refers as the degree of positive or negative effect associated with some psychological object (Thurstone, 1946). Attitude exhibits a pivotal role in influencing one’s behaviour towards any psychological object. The psychological object for the present study has been conceptualized as KVK activities. Hence the attitude in present study was operationalized as the psychological disposition of the KVK beneficiary farmers about KVK activities in varying degrees of favourableness or unfavourableness. Attitude plays a crucial role Keeping this in view, an attempt has been made to study attitude of farmers towards Krishi Vigyan Kendra activities. For this a tentative list of 60 statements were collected from different sources of information. After editing of these 60 statements by using various informal criteria 46 statements were retained. 36 statements out of 46 were selected through relevancy testing. Out of 36 statements, 22 statements (14 positive and 8 negative) with t value more than 1.75 were selected for final attitude scale. It is tacit that this scale with suitable modifications could be used in further studies for determining the attitude of farmers towards activities of any KVK.