Vol. 12, Issue 5 (2023)

Author(s):
Amrita Jaiswal and Dr. Mukesh Kumar Maurya

Abstract:
A research trail was conducted in 2022, at Guava value added product research form, SHUATS, Prayagraj. To Study the “Effect Study on Marketing And Consumer’s Preference Towards Value Added Products (Jam, Jelly & Candy) Of Guava In Katni District Of Madhya Pradesh”. Value addition favours the availability of guava beyond the seasons, geographic areas innovative and convenient products. Guava is very popular as a fresh and provides consumers with fruit because of its excellent taste, high vitamin content and 100% edibility. This fruit is equally important technologies have been developed in guava for value for the processing industry. Several advanced additions and there is immense scope for diversified value added products of guava. Due to presence of guava. Processed guava pulp is a rich amount of pectin, a high quality natural jelly, jam and candy is obtained from excellent raw material for preparation of various other guava products.