Vol. 12, Issue 6 (2023)

Author(s):
Kajal Srichandan and Sidharth Dev Mukhopadhyay

Abstract:
The study was conducted on the fish farmers of four districts of Odisha. These are Khordha, Dhenkanal, Sambalpur and Bhadrak. Two blocks from each district were selected on the basis of the production of inland fish farming. Through the proportionate sampling method total 240 respondents were selected from above blocks. Majority of the fish farmers were middle aged farmers, belongs to general caste (40%) and mostly having high school education. Most the fish farmers lived in joint family (74.16%) and having 10 to 20 years’ experience (57.08%) in fish farming. The farmer having medium income and had better exposure to television (mean=1.74) which ranked as one, followed by mobile phone (mean= 1.64) which ranked second and newspaper (mean=1.61) which was the third preference of the fish farmer in mass media use and most of them were small and marginal farmers having less than one-acre lands.