Vol. 12, Issue 6 (2023)

Author(s):
Kapil Gautam, Nitin Barker and Akash Baboo

Abstract:
The feed industry in India has been around for over 50 years and mostly comprises of segments for cattle feed and poultry feed. India's cattle feed business is gradually becoming an organised sector, and feed producers are utilising more cutting-edge, sophisticated techniques that aim to include best global practises. Given India's low ranking among world nations in terms of livestock population and the high anticipated growth rate of roughly 4%, the sector for cow feed has significant room for expansion. Products made from compounded cattle feed (CCF), especially those that are branded, are quickly gaining popularity in India, even in rural areas. According to feedback from farmers, earlier research studies by the authors of this article have shown that the branded cattle feed industry has good growth prospects. They have also shown that the feed consumption pattern and the relative high share of branded feeds, the feed consumption pattern based on product types (such as pellet and mash), the composition of the cattle feed market and the relatives of the major brands, the key factors influencing the purchasing decisions, etc.