Vol. 12, Issue 6 (2023)

The study is based on a mixed-methods approach, which involves both qualitative and quantitative data collection and analysis. The qualitative data is obtained through interviews with cattle farmers, feed suppliers, and industry experts. The quantitative data is gathered through a survey of a representative sample of cattle farmers in Chandauli district of Uttar Pradesh.

The findings of the study reveal that traditional feed options such as hay, straw, and crop residues remain popular among cattle farmers due to their low cost and availability. However, there is a growing trend towards the use of modern feed options such as concentrated feed, minerals, and vitamins, which are considered to be more nutritious and efficient. The study also reveals that the choice of cattle feed is influenced by several factors such as the farmer's income level, the type of cattle being raised, and the availability of feed ingredients.

The research concludes that there is a need to promote the use of modern feed options among cattle farmers in Chandauli district of Uttar Pradesh, while also preserving traditional feed options that are deeply rooted in local culture and practices. Additionally, the study recommends the development of policies and programs that support the production and distribution of high-quality cattle feed, as well as the education and training of cattle farmers on optimal feeding practices.