Vol. 12, Issue 6 (2023)

Author(s):
Soumya Singh, Dr. Mukesh Kumar Maurya and Avinash Mishra

Abstract:
The Present study entitled “Study on supply chain management and marketing of brinjal in Varanasi district of Uttar Pradesh.” Was carried out during the year 2022-2023 in the VARANASI district of the Uttar Pradesh state. The main objective of the study is to analyze, socio-economic characteristic of sample respondents, its economics of Brinjal marketing disposal pattern price spread and constraints and marketing of Brinjal Cholapur block is more potential for Brinjal production in comparison to other blocks. Out of the total villages of Cholapur blocks total 5 villages selected randomly. The major findings of this study revealed that the average holding size of the sampled house hold was 1.52 hectares and average literacy percentage was 88.03 percent. Overall on an average cropping intensity was found 247.48 percent. The major crops grown by the farmers were Brinjal and wheat in rabi and Paddy in kharif season. The average yield of Brinjal was observed 255.83 quintal per farm level. The average marketable surplus between the different size of farm household (196.31 qt). Major problem faced by the producer were crop insurance charges and transportation of Brinjal. The credit facility was too poor for the producers. Improper weighment was another major problem faced by the producers.