Vol. 12, Issue 6 (2023)

Author(s):
Sanjana Swayamsidhha and Dr. Ramchandra

Abstract:
Every organisation has their own strengths and weaknesses. SWOT analysis is just a measure to identify and analyse the possible Strengths, Weaknesses, Opportunities, Threats of any organisation. SWOT analysis is a framework for identifying and analysing an organization's strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym. The primary goal of SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy. To do this, SWOT analyses the internal and external environment and the factors that can impact the viability of a decision. Businesses commonly use SWOT analysis, but it is also used by non-profit organizations and, to a lesser degree, individuals for personal assessment. The Co-operative Banks in India are governed as per the Banking Regulations Act 1949 and Banking Laws (Co-operative Societies) Act, 1955. These Banks have been opened with the motto of ‘no-profit-no-loss’ and thus, do not seek for profitable ventures and customers only. As the name suggests, the main objective of Co-operative Banks is mutual help. And with people involvement, there is always going to be some constraints. This narrative tries to put an overall idea about the banks environment and problems faced by people of that area.