Vol. 12, Issue 6 (2023)

Author(s):
Asha Pervin, Dwity Sundar Rout and Atanu Deb

Abstract:
Information on agricultural procedures (such as crop management, resource sourcing, finance, marketing, and other relevant topics) is the fundamental input for this coping mechanism to help people make better decisions in farming and associated activities. The various information needs of farmers are met by agricultural extension organisations, extension workers, other farmers, institutions of agricultural research and education, and other farmers through an unnoticed network of interconnected communication channels known as the "Agricultural information Network." A strong, innovative analytical tool is therefore needed in order to manage and improve these complicated information networks. SNA, or Social Network Analysis, is a cutting-edge technique that helps people make better decisions about farming and other related activities. Information about agricultural practises (such as crop management, input sourcing, finance, marketing, and so on) is a crucial part of this coping mechanism. The present study applied SNA methodology to explore the invisible nature of communication networks Gumma block, Gajapati district in Odisha, related to agriculture and allied sectors Farmers' various information needs are met by agricultural extension organisations, fellow farmers, extension agents, agricultural research and education institutions, and other agricultural organisations via an unnoticed network of interconnected communication channels known as the "Agricultural information Network." As a result, a potent, new analytical tool is required in order to effectively monitor and improve these complicated information networks. SNA is an innovative technique for researching social networks.