Vol. 12, Issue 6 (2023)

Author(s):
Vakkalagadda Srikanth and Dr. Ameesh John Stephen

Abstract:
Supply chain management is a critical aspect of the agribusiness sector as it plays a significant role in ensuring the effective and efficient movement of agricultural products from the farm to the consumer. The sugarcane supply chain in Andhra Pradesh is no exception, and it faces several challenges that impact its overall performance. This study aimed to explore the supply chain management of sugarcane in Andhra Pradesh, with a focus on identifying the key challenges and opportunities for improvement. The sugarcane industry is one of the most significant industries in India, with Andhra Pradesh being one of the leading states in sugarcane production. Supply chain management plays a crucial role in the success of the sugarcane industry as it involves the coordination of activities between various players, from farmers to sugar mills to end consumers. The aim of this study is to analyse the supply chain management practices of the sugarcane industry in Andhra Pradesh and identify potential areas of improvement. The study utilizes a mixed-method approach consisting of both quantitative and qualitative data collection methods. The data collection includes a survey of sugarcane farmers and interviews with sugar mill representatives, wholesalers, and retailers. The study analyses the data using descriptive statistics and content analysis to identify the current practices and challenges in the sugarcane supply chain in Andhra Pradesh. The findings indicate that the sugarcane supply chain in Andhra Pradesh is characterized by various challenges such as lack of transparency, inadequate infrastructure, and insufficient coordination among players. The study further identifies several potential areas for improvement, including the use of technology for supply chain management, improving logistics and transportation infrastructure, and strengthening the coordination among different players in the supply chain. The study identified several opportunities for improving the sugarcane supply chain in Andhra Pradesh, including the development of better storage facilities, improvement of road infrastructure, the establishment of information systems, and the development of direct linkages between farmers and consumers.