Vol. 12, Issue 6 (2023)

Author(s):
Saikat Mukherjee, Chitrasena Padhy, Nibedita Mishra, Payal Mishra, Ashutosh Nayak and M Pranavasri

Abstract:
Flowers are significant in Indian culture. And India is a flower-full nation. Numerous of them are symbolic. A traditional agricultural method in India floriculture has a lot of promise for creating lucrative income streams for small and marginal farmers. It has become an internationally and in India profitable agribusiness in recent years. Marketing of perishable crops like flowers are always needed to be handled with proper and special management. It has been noted that the states of Karnataka and Maharashtra export fresh flowers, whilst the states of Tamil Nadu and West Bengal export dried flowers. Various initiatives in response to the marketing and upliftment of the horticultural sector have already been proposed by the government. The state of West Bengal has grown increasingly alluring during the past ten years. Farm and non-farm products have been acknowledged as one of the major alternative options and various necessary policy initiatives in the context of overcoming the ongoing problems of unemployment, poverty, and a significant portion of people migrating, which causes imbalance and diversification of economics. Flower cultivation in Nadia district is a very vital concerned area of West Bengal. Just two hours from the capital of Calcutta, Khirai a place in West Bengal is known as the "Valley of Flowers" because it is home to fields of flowers ranging from marigold to chrysanthemums. The government should be involved in creating a proper "Model Village" with the assistance of many non-governmental organisations.