Vol. 12, Issue 6 (2023)

Author(s):
Samarjeet Singh, RN Yadav, Shankar Dayal Bharti, Mohit Kumar Pandey, Pramod Tripathi, Sumit Kumar Mishra and Akanksha Singh

Abstract:
Floriculture is a subset of horticulture that deals with the commercial production of cut flowers, loose flowers, seeds, cut greens, bulbs, and landscape plants, as well as the manufacture and marketing of value-added goods generated from them. Floricultural product production has increased steadily over the previous 20 years, with an average annual increase of 6.00 to 9.00 percent. India is experiencing remarkable expansion in terms of acreage, production, and consumption has roughly 318000 hectares of floriculture land in (2020-21), decrease from 323000 hectares in the previous year (2019-20). The production of flowers was around 300000 Mt in (2019-20) which decrease to 279300 Mt in (2020-21). So, keeping in view the above fact the present study was conceptualized with the objective of assessing the adoption level of marigold growers regarding production technology. The present study was conducted in Meerut and Muzaffarnagar district of Uttar Pradesh state by taking interview of 160 marigold respondents. The result revealed that majority 55.63 percent of the flower growers were having medium adoption level of marigold followed by 31.25 percent were low adoption level and remaining only 13.12 percent respondents were high adoption level. The result of the correlation analysis revealed that the adoption of Marigold production technology was found to be positively and significantly correlated with their education, social participation, size of land holding and mass media exposure at one percent level of significance. Annual income, extension agency contact, economic motivation and scientific motivation were found to have positive and significant correlation at five percent level of significance.