Vol. 12, Issue 7 (2023)

Author(s):
MS Shanthya and Brajendra Singh Meena

Abstract:
A study was undertaken to study the characteristics of dairy farmers and to assess the relationship between characteristics of dairy farmers and awareness level, in coastal districts of Tamil Nadu. A sample of 240 respondents was selected from sixteen villages by using random sampling method. Fourteen independent variables and one dependent variable were selected to analyze the relationship of characteristics of dairy farmers with awareness. The data were collected with the help of a well-structured and pre-tested interview schedule. The collected data were analyzed with suitable statistical tools. The results of the study revealed that majority of the dairy farmers had medium level (6-27 years) of experience in dairy farming. Little more than one-third of the respondents were engaged in agriculture as primary occupation and dairy farming as secondary occupation. Less than half (40.80%) of the respondents had medium level of community participation. The variables, Experience in dairy farming, Annual income, Mass media exposure had positive and significant relation with awareness at five percent level of significance.