Vol. 12, Issue 9 (2023)

The study was conducted in the Shivamogga district of Karnataka state during 2019-20 to measure the attitude of beneficiary farmers towards the Krishi Bhagya Scheme. In all, 60 beneficiaries from 4 taluks constituted the sample for the study. The findings reveal that the majority of the beneficiaries (48.33%) had a favorable attitude towards Krishi Bhagya Scheme, followed by a more favorable attitude (31.66%). And 20.00 per cent of them possess less favorable attitude towards Krishi Bhagya Scheme. The independent variables like education, landholding, information-seeking behaviour, mass media exposure, and management orientation were found to have a significant association with the beneficiary farmers' attitude.