Vol. 12, Issue 9 (2023)

Author(s):
Salet T Thadathil

Abstract:
Coconut water, derived from young green coconuts, has gained recognition as an invigorating tropical beverage with diverse practical uses. It supports the growth of microorganisms and holds cultural significance in ceremonies and gift-giving. It can even be transformed into vinegar or wine. The global coconut water market has experienced rapid growth, led by the United States, followed closely by Europe and Brazil. In India, the market for packaged tender coconut water is promising, despite facing challenges like limited credit facilities and a shortage of tender coconuts. Coconut water offers numerous health benefits as a hydrating isotonic drink and a nutritious sports beverage. Its abundant minerals, vitamins, and phytohormones make it a refreshing and wholesome option for quenching thirst. Coconut water production requires meticulous cultivation and harvesting methods, utilizing thermal and non-thermal preservation techniques. The chemical and physical properties of coconut water, including its mineral composition and phytohormones, contribute to its therapeutic effects and health-enhancing properties. Scientific research supports its role in hydration, reducing inflammation, and providing antioxidative benefits, positioning it as a promising functional food. Consumer perception of coconut water is overwhelmingly positive, driven by a growing demand from health-conscious individuals. Despite the expectation of significant market expansion, the industry must address credit availability and coconut supply challenges. Overall, coconut water shows remarkable growth potential and offers a rejuvenating and healthful alternative in the ever-changing beverage industry.