Vol. 12, Issue 12 (2023)

Author(s):
AB Dhola, RD Pandya, RB Rathod and VG Tala

Abstract:
The key area of agriculture that focuses on the empowerment of agricultural and rural development in India is telecommunications. Which into account ICT’s (Information and Communication Technologies) utilization in rural areas. The term “ICT” refers to a variety of electronic and print media including mobile phones, internet, telephone, computer, radio and television. Mobile phone has given a new way of thinking and approach to farmers for making their own decision. So, in light of the significance of mobile phones, a study was carried out to know the relationship between profile of mobile phone owners and need perceived by respondents about mobile phone. The study was conducted in three districts (Surat, Navsari and Valsad) of South Gujarat. A simple randomly technique of lottery method was used to get 2 talukas each from all three districts. Out of 6 talukas, 25 respondents from each were selected randomly. Thus, 150 respondents were obtained for the present study. Out of the fifteen variables, gender, education, size of family, land holding, annual income, social participation, economic motivation, scientific orientation, innovative proneness, source of information, extension participation and group cohesiveness were found positive and significantly correlated with need perceived by farmers.