Vol. 12, Issue 12 (2023)

The study employed a detailed examination of the region's vegetable supply chain, encompassing input acquisition, production, postharvest processes, transportation, and marketing. Information was gathered using a multistage random sampling method, and the farmers were classified according to their land holdings. The research sheds light on the differential impact of the pandemic on various categories of farmers, ranging from marginal to large landholders.

Through an analysis of farmer experiences, the study reveals a nuanced picture of the pandemic's effects on vegetable output supply. While some farmers faced significant losses due to disrupted sales channels and labor shortages, others managed to navigate challenges by adopting flexible marketing strategies. The research explores the quantities of vegetables sold, highlighting variations in outcomes across different farm sizes.

Furthermore, the study examines the marketing channels employed by farmers during the pandemic. It identifies shifts towards direct-to-consumer sales, on-farm retailing, and adjustments in wholesale marketing practices. These adaptive responses highlight the resilience of the agricultural community in Raipur district.

In conclusion, the study emphasizes the significance of comprehending the specific effects at the local level within the wider framework of global crises. It contributes valuable insights for policymakers, agricultural practitioners, and stakeholders seeking to build more resilient supply chains. By uncovering the strategies employed by farmers to cope with disruption, the study provides lessons that can inform future strategies for enhancing the stability and sustainability of vegetable output supply chains during unforeseen challenges.