Vol. 8, Issue 2 (2019)

Author(s):
Preety Mahajan

Abstract:
Growing consumer interest in naturally grown foods has raised the demand for organic food. Because chemical pesticides and synthetic fertilizers are absent from organic foods, they are said to be safer and healthier. However, purchasing organic goods is significantly hampered by high prices, difficulty in identifying genuine organic products, and accessibility issues. Numerous studies have compared the characteristics of traditionally and organically produced foods in connection with customer opinions, preferences, and attitudes toward organic foods. Fruits, vegetables, and milk are among the commodities in high demand, as educated and upper-middle-class Customers are prepared to pay more for organic goods. It is important to provide farmers with a financial incentive to produce more organic goods to address the demand-supply imbalance. In this study, we will perform a thorough literature analysis on buyer behavior and organic foods with an emphasis on customer attitudes and preferences as well as the advantages of organic food for the environment and health. We will also examine the latest research papers from the previous year to generate theories for promoting organic food through online platforms and changing consumer preferences and viewpoints on organic food. This study aims to help farmers obtain better prices for their organic products through online platforms and develop strategies to promote sustainable food systems by raising consumer awareness towards organic food.