Vol. 13, Issue 3 (2024)

The study was conducted on “Economics and marketing of processing of rice bran oil” with the following objectives, viz. to study the marketing of rice bran oil. The present study was carried out in Gondia District. The single rice bran oil unit was selected for the study. In marketing of rice bran oil three channels was studied. The highest marketing cost was observed in channel III i.e. Rs. 33600 and highest total margin was observed in channel II i.e. Rs. 21600. The net price received by rice bran oil miller in channel I, channel II and channel III was Rs. 69189.86, Rs. 70550 and Rs. 69075 per ton respectively. The processor’s share in consumer’s rupee was highest in channel I i.e. 60.17 per cent. The marketing efficiency was highest in channel I i.e. 3.61 per cent by Shepherd’s approach, 2.51 per cent by Acharya and Agarwal’s approach and 1.75 per cent by conventional approach.