Vol. 12, Issue 4 (2023)

Author(s):
Venkatesa Palanichamy N, Kamuvalentina A, Kalpana M and Balakrishnan N

Abstract:
The Kisan financial Card program was launched in 1998 with the intention of easily meeting farmers' financial needs in order to increase agricultural output. Over the past five years, there has been a significant increase in the number of Kisan Credit Cards in rural areas. Given the significance of KCC, the current study aimed to evaluate its perceived utility by farmers. Using a sample of 120 farmers, the current study was conducted in the Coimbatore area of the state of Tamil Nadu. According to the study, the respondents used the Kisan Credit Card (KCC) the most when it came to increasing agricultural produce, income, crop production activities, using credit for vegetable production and related activities, and the length of time they used credit. Additionally, it was discovered that the use of KCC was notably low when it came to the components of crop insurance, crop pattern changes, and diverse farming. The report recommends that farmers be informed well in advance about contingent planning for unfavorable weather conditions. Awareness-raising and training initiatives should be carried out in order to increase farmers' adoption of improved agricultural production technologies.