Vol. 12, Issue 7 (2023)

Author(s):
Venkatesa Palanichamy N, Gayathiri P, Kalpana M and Aruna Prabha S

Abstract:
Traditional retailing continues to be the backbone of the Indian retail industry, with traditional/unorganized retailing contributing to over 95 percent of total retail revenues. Big Bazaar, the value retailing store of Pantaloons Retail (India) Ltd., and a part of the Future Group, made its entry into Tamil Nadu by setting up its first store in the State at Coimbatore. The primary data were collected from the consumers who came for visiting the hypermarket. The data were collected through a well-structured and pretested interview schedule. The frequency of visit is more among the respondents in the age group of 20-30 who are visiting monthly once followed by the respondents in the age group of 31-40 who are visiting once in a month. The customers in the age group of 20-30 who visit the hypermarket more frequently have more time at their disposal.