Vol. 13, Issue 6 (2024)

Author(s):
Reena Singh, Devendra K Chand, Mithlesh Verma, Jaychand Sahu, Nightingale Devi, Anjali Verma and Reema Thakur

Abstract:
The present study was conducted to understand the dry fish marketing system of Charama Block of Kanker District (Chhattisgarh). An attempt was made to examine the present fish marketing system, considering the price spread, marketing cost and marketing margin of the dry fish retailers. The research was conducted from August - October month of 2023. Semi-structured questionnaire interviews were used for collecting data, with an emphasis on group discussions. A total of 40 respondents were selected through a random sampling. In the Charama Fish market, almost all dry fish were traded within and between Chhattisgarh districts, as well as with local retailers. The main source of fishes in fish market is Dudhawa reservoir, Paralcot reservoir, Gangrel Reservoir, Small rivers and reservoir which supply a variety of fishes. A large number of intermediaries are involved in the distribution and marketing of fish in the area. The results of the study revealed that the fish of the aera was marketed through three types of marketing channel were found in the selected dry fish market. Channel I is from Fish Collector – Consumer, Channel II from Fish collector – Retailer – Consumer and Channel III from Fish collector – Wholesaler - Retailer – Consumer. The study further revealed that among all the three marketing channels identified for fish marketing, the highest percentage of fisher’s share was in channel I being 88.23 percent because of the fact that there were no intermediaries involved in this channel. The fisher’s share in consumer rupee was 76.27 percent in channel II while it was lowest 67.19 percent in case of channel III. it was clear from the results that the absolute advantage of fisher was the highest in channel I being Rs. 90.00/kg. As compared to Rs. 85/ kg. In channel III. The results also the marketing efficiency was highest in marketing channel I (7.50) while it was lowest in channel III ( 1.90).