Vol. 9, Issue 1 (2020)

Author(s):
Mamatha HS, Suresha SV and Shivaleela HB

Abstract:
Women Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. With the advent of media, women are aware of their own traits, rights and also the work situations. In India, although women constitute the majority of the total population, the entrepreneurial world is still a male dominated one. Women in advanced nations are recognized and are more prominent in the business world. But the Indian women entrepreneurs are facing many constraints like lack of confidence, Socio-cultural barriers, market-oriented risks, motivational factors, knowledge in business administration, and awareness about the financial assistance etc. hence, a study was conducted to know the social participation, mass media access and financial benefits availed by women entrepreneurs in food enterprise. The result indicated that in both the districts majority of entrepreneurs were participating as member in one or the other organizations and not taken much help from line departments for the purpose to set up enterprises, technical guidance and marketing. This could be due to lack of awareness on government schemes and more procedure to get subsidy, grants, margin money and working capital. This could be one of the reasons for lower economic benefits due to low investment and can improve with creating awareness.