Vol. 9, Issue 6 (2020)

Author(s):
Md. Mubeena, Dr. T Lakshmi, Dr. PLRJ Praveena, Dr. AV Nagavani and Dr. B Ramana Murthy

Abstract:
The present study was conducted in three districts of Andhra Pradesh viz., Kurnool (from Rayalaseema region), Guntur (from Coastal region) and Vishakapatnam (from North Coastal region). To study the profile characteristics of rural youth agripreneurs a total of 240 respondents were randomly selected and interviewed. The respondents were in upper young age (31-35 years) group (37.50%), illiterate (41.25%)and primary education (20.00%), belong to joint family (71.66%), had medium family support (43.75%), entrepreneurial experience (35.41%), not undergone training (72.91%), had medium annual income (69.58%), material possession (69.16%), frequently availed financial support (53.75%), had medium level of extension contact (57.50%), mass media exposure (57.91%), marketing facilities (60.83%), risk orientation (94.58%), economic motivation (65.00%), innovativeness (72.08%), risk taking ability (49.58%), leadership ability (50.83%), decision making ability (50.00%), Perception of rural youth towards agri-enterprises (60.00%), attitude towards agri-enterprises (57.91%).