Vol. 10, Issue 12 (2021)

Author(s):
K Madan Mohan Reddy, I Sreenivasa Rao, M Srinivasulu, GD Satish Kumar and GECH Vidyasagar

Abstract:
The main focus of this study was on the attitude of farmers towards mobile phone based agro-advisories (MBAs) on cotton crop in three agro-climatic zones of Telangana state. Simple random sampling technique was used in the selection of 240 cotton growing farmers as a sample of the study. The data were collected by using semi structured interview schedule and analysed data by using appropriate statistical tools. It was observed from the study that, majority of the respondents (52.10%) had favourable attitude towards mobile phone based agro-advisories (MBAs) might be due to the fact that mobile phone based agro-advisory service (e-Kapas network) provided timely information which coincide with the crop growth was helped to take up farming operations at right time. Obviously timeliness of messages will enhance the credibility of the information among the farmers. This might be the one of the major reasons for favourable attitude.